Revenue analytics shouldn’t feel like a scavenger hunt.

But for too many finance teams, that’s exactly what it is.

One set of numbers lives in spreadsheets. Another in a BI tool someone built five years ago. And the third? That’s buried in an email chain between Sales and Ops. By the time you pull it all together, the board report’s due, the numbers have changed, and you’re still stuck explaining last quarter’s churn instead of planning for what’s next.

That’s why Armor was built.

In this first feature-focused deep dive, we’re exploring what finance teams love most: real-time revenue analytics and dashboards that actually make sense.

From Static Reports to Live Revenue Intelligence

Traditional finance reporting is backwards-looking by design. It tells you what happened once someone’s had time to collect the data, clean it, and paste it into a deck.

Armor flips the model.

The moment an order is activated in Salesforce, Armor starts generating revenue insights. No manual refreshes. No data lag. Just live metrics, ready to go.

Track everything that matters:

MRR and ARR across accounts, products, and regions
Expansion, contraction, churn, and retention - all updated in real time
Monthly, quarterly, and annual trends
Amendments and renewals are reflected automatically

No more guessing what’s changed or digging through spreadsheets to find it. The numbers are there, updated live, and easy to explore.

Dashboards Designed for Decision-Makers

Armor’s dashboards are a perfect balance of pretty to look at and practical to use.

Every visual is tied to live Salesforce data. That means what you see on your dashboard is exactly what’s happening in the business, not a snapshot from a week ago.

You can:

Drill down into revenue by customer tier, product line, or legal entity
Filter by account manager, sales region, or contract type
View ARR by rep, department, or team to spot who’s driving growth
Toggle layouts, add custom metrics, and tailor views - no code, no delays

And the best part? Everything updates automatically.

You don’t need a data team to build custom reports, and you’re not beholden to IT for changes. Armor puts finance teams in control.

KPIs That Tell a Story

Armor doesn’t just throw numbers at you. It calculates and curates the metrics that matter most – so you can answer the hard questions without opening another spreadsheet.

Out of the box, you get:

Net Revenue Retention
Lifetime Value
Churn Rate
Growth Rate
Customer Acquisition metrics
ARR / MRR changes over time

Knowing “what” is the first step. The true value comes in knowing “why”.

Trend indicators show when performance is improving, flatlining, or dipping, and where those shifts are happening. This turns your dashboards into a narrative tool, not just a reporting function.

Built for the Way Finance Teams Work

This is where Armor starts paying dividends.

Because Armor is built natively in Salesforce, it means:

No integrations to manage
No syncing issues between systems
No risk of conflicting data

Revenue analytics sit alongside your actual orders, accounts, and contracts, not in a separate platform. That’s huge for audit trails, team collaboration, and keeping everything clean and consistent.

You can even customise dashboards to include non-revenue data too, like opportunity value, customer engagement, or support metrics, giving finance teams a true 360° view.

Why Real-Time Revenue Analytics Matters

When finance teams use Armor’s real-time analytics, they stop operating like a reporting function and start acting like a growth engine.

This means they are able to:

Forecast with confidence
Spot risk early
Collaborate better across Sales and RevOps
Spend less time chasing numbers
Prepare for audits without the panic

It’s not about showing more data.

It’s about showing the right data, in real time, in the place where finance teams already work.

Stay tuned for the next blog in our Deep-Dive Series where we take a look at Armor’s Automated Revenue Recognition Engine.

Spreadsheets had a good run.

But it’s time for something smarter. Book a demo and meet your new revenue command centre. [LINK]

Ready to Transform Your Revenue Process?

Let’s simplify revenue together.

Contact us to find out how Armor can help you close faster, stay compliant, and plan with confidence.

Armor Product Deep-Dive: Real-Time Revenue Analytics That Finance Teams Actually Use