Dutch Media Conglomerate Acquires Leading Magazine Brand
A prominent media company headquartered in the Netherlands, this conglomerate recently acquired one of the top magazine brands in the Benelux region. To enhance their digital offering, they turned to Shiftlogic to implement a scalable and configurable Salesforce subscription management solution.
The Challenge
The company had initially deployed an alternative AppExchange solution but faced challenges due to limited internal expertise for day-to-day maintenance. The solution was prone to errors, had visibility gaps, and presented disconnects in data models, leading to missed subscribers and renewals. Early adoption highlighted feature limitations that hindered their growth ambitions.
The Solution
Shiftlogic enabled a self-service subscription model for 90,000 customers, with automated billing and renewals. The future-proof design allows for free trials, freemium access, and expansion through Communities, enabling users to access digital content and manage subscriptions independently.
Services Provided
Shiftlogic provided architectural and project guidance, supporting the customer’s transition to managing the entire subscription lifecycle within Salesforce. This included seamless integration and long-term operational planning.
Results
The new subscription management platform is scalable and future-ready, streamlining and automating the subscription lifecycle for end customers. This solution positions the company to drive digital engagement, improve retention, and support sustainable growth.
Ready to Make the Shift?
Connect with our team to explore how Shiftlogic’s customised solutions can elevate growth and simplify your revenue journey.