From internal tool to customer touchpoint: scaling sales with ARM
By the end of this session, you'll understand how to scale your sales motion from an internal tool to a direct customer touchpoint. You'll see how maintaining a single, centrally managed product catalog lets updates flow across all go-to-market channels simultaneously, giving your customers a consistent buying experience and your teams total visibility, wherever the sale happens.
We'll bring these concepts to life through interactive tools, so you can see the impact in practice rather than just hear about it, with the chance to ask our specialists how this applies to your own go-to-market setup.
What you'll get out of this session
A clear understanding of how to scale your sales motion from an internal tool to a direct customer touchpoint
Insight into how a single, centrally maintained product catalog can update across all go-to-market channels simultaneously
A practical view of what a consistent buying experience and total visibility looks like in practice
A live look at these concepts through interactive tools, so you can see the impact rather than just hear about it
The chance to ask our specialists how this could apply to your own go-to-market setup
Join us here:
Thu, Oct 1, 2026 8:30 AM CEST